Behind the Scenes Archive


Ju-Ju-Be and Tula Collaboration

We are so excited to announce the first Ju-Ju-Be x Tula collaboration!

Co-Designed with Ju-Ju-Be, Rosy Posy is the first collection in a new partnership between Baby Tula and Ju-Ju-Be to bring you quality, gorgeously styled baby carriers and diaper bags. 

Moms just wanna have fun! And what better way to celebrate the whimsical beauty of all moms than with the newest, dainty ‘Rosy Posy’ print!

A classic beauty comes to life in a pretty backdrop of oatmeal brown and grey, with delicate pops of red, blue and pink florals. The floral design perfectly suits an array of  Tula carrier options including our Tula Coast Carriers, the Free-to-Grow Baby Carrier, and our Tula Mini Toy Carrier

Baby Tula and Ju-Ju-Be are perfect besties, of the baby product world! Like Baby Tula, Ju-Ju-Be offers a variety of stylish prints in many different diaper bag and accessories forms. They strive to offer great options and make parenting fun with their clever prints that range from classic to whimsy. They don’t stop at setting a high bar for style; their bags are all hand-sewn, made with high quality materials, and have savvy designs too.  

Both companies have enthusiastic communities, offering various prints and styles that fit their needs and wants. Their close connection to the people who love both brands has created a worldwide network of families that bond with each other, as well as, with the companies. Bringing these two communities of passionate families felt natural and we can’t wait to see what fun this will bring! 

Stay tuned to see more peaks into the collection as we prepare for an early Summer release!

Be sure to follow Baby Tula and Ju-Ju-Be for updates!

Growth with Tula: Quality and Sustainable Production

As we continue to grow and focus on innovative solutions for families, we are continually seeking new partners that help us strengthen our production process. Once the concept of the Free-to-Grow Baby Carrier was finalized, we identified a production facility that shared our commitment to quality, social responsibility, community, and most importantly: families!

 We are proud to bring on a new production facility in India, to support our production capabilities in Poland and Mexico. Our new partner is a recognized leader for their production capabilities and specifically baby carrier expertise, including nine years as a trusted partner for our parent company, Ergobaby.

 Beyond their proven quality standards, we are pleased to leverage a partner who is certified (and set the standard) for social compliance. We have seen first-hand the excellent facility and were met with warmth and kindness when some of our team visited India.

As part of our visit, our Director of Operations, Kamil, planted a tree. This is part of a long tradition that the production facility has with each of their partners. You can also see Yassin, from Ergobaby, visiting the tree he planted during a previous visit. Being able to see the facility and learn about how they contribute to their community was very inspiring.  

As a company with a female founder and leader, we were happy to learn of our partner’s commitment to women, offering training and development programs specifically designed to promote women’s empowerment within their 95% female staff.

Just like Baby Tula, our new production partner shares a strong commitment to the community. In addition to working with local NGOs to give back, our partner has also led initiatives to install solar panels and water treatment systems to help advance the community towards renewable energy and sustainable business practices.

We are very proud to be working with this team that embodies many of our own values and to be expanding the Tula Love around the world. As you receive your new Free-to-Grow carriers, we hope you’ll take the time to appreciate the craftsmanship and care expressed through our new partners, and help us recognize how this opportunity helps us support our mission of promoting babywearing worldwide.

Print Spotlight – Play

Play is inspired by a child’s playful heart, we love this warm and happy print. Tiny white hearts flutter across a vibrant mustard yellow background. See Play up close in the images below.


You can purchase Play Free-to-Grow Carrier at!

See the entire 2017 Spring Look Book here!

Print Spotlight – Blossom

Blossom invokes the quickly changing and delicate beauty of a tiny baby. Bouquets of soft pink flora are displayed amongst sprinkled dots on a navy background. Blossom is a beautiful baby carrier year round!


You can purchase Blossom Free-to-Grow Carrier at!

See the entire 2017 Spring Look Book here!

Print Spotlight – Wonder

Wonder was inspired by a child’s mind full of daydreams. With a soft, medium gray background and a dotted style print, Wonder is interesting but casual, and can easily fit into your day-to-day life! Take a closer look at Wonder below.

You can purchase Wonder Free-to-Grow Carrier at!

See our full 2017 Spring Look Book collection here!